How a Certified OBM helps grow your Business

4 ways an OBM helps grow your business
Working remotely is becoming the norm in the world we live in today. 4.7 million people were already working remotely before Covid-19 hit, and after, 88% of companies worldwide encouraged their employees to work remotely. (Marinova, 2020).

Since working online or virtually has begun to skyrocket, many companies use that flexibility and affordability to hire COBM’s (Certified Online Business Manager). An COBM has many jobs and can help you grow your business while taking things off your plate, as a business owner, at the same time. A COBM can help you grow your business in many different ways, such as allowing you to shift your focus to what is the most important to you and your business, allows time slots to open for more opportunities that you wouldn’t have time for otherwise, boost profits, manage your team(s), look at what other businesses are offering/doing in your same field, and handle the day to day operations (Pundora, 2020).
Your COBM can help your business grow mainly by freeing you, the business owner, to do what you need. If you can take on more projects or focus more on marketing/selling, you will automatically see business growth because you can focus more on that side of things. Before hiring a COBM, you might have to turn down some awesome opportunities for your business because you don’t have the time or means to complete them. With a COBM, you don’t have to miss any opportunities, and you can start doing what you love again.

COBM’s can also help you boost your profits, which is the most obvious way to grow a business. It is often helpful for someone on the outside to come in and look at your books and your goals. They have a fresh mind and can take a clear, unbiased look at what is going on within the business. They will be able to make clear goals based on what they see, and they will also be able to put people in positions to meet those goals. Not only that, but your COBM will manage those people and/or teams so that you don’t have to worry about who is doing what. A COBM who can be you, in a sort, allows you to not only work on what you need to but also allows you to have time off and not have to worry about what is going on with the business or be constantly interrupted on your vacation with phone calls and emails.
Another great thing about having an COBM help grow your business is that not only do they look at you and your business, but they also look at your competition and others who provide the same or similar services. They can see what other people are doing, working and not working, and using that information to help run your business smoothly and more effectively. A COBM can help your business skyrocket by watching the market and other systems and comparing them to yours to make sure that everything you are doing is best for your business.
So, how can you use a COBM to help grow your business?
  • You can work on your business, not in your business.
  • You can focus on revenue-generating tasks.
  • A COBM saves you money and time by creating systems and processes.
  • A COBM allows you to work towards your goals and big picture vision.
Overall, you can use an COBM to make owning a business fun again. You can start to slowly give over tasks and responsibilities that are either not fun to you or unable to do due to time constraints. Not only can your COBM take this off your plate, but they can use all of this information to help grow your business for you while you can do more long term, big picture goals. A COBM can run your teams for you, allowing you more time to do what you need and want to do. They can look at others in the same line of business as you and offer tips and changes and things that are going well based on those comparisons. A COBM can help your track and make goals and meet those goals that will increase revenue and overall continue to increase the value of your company.

Are you in a place in your business where you may need a Certified Online Business Manager? Let’s chat. 


Marinova, I. (2020, November 21). 2020’s Remote Work Statistics (Productivity, Income, Trends). Retrieved December 21, 2020, from
Pundora, D. (2020, November 23). 30 Benefits of Hiring an Online Business Manager. Retrieved December 21, 2020, from